There was a time when internet marketing was an option for advertising but not anymore. According to Smallbiztrends.com “Using social media is no longer an option–it’s practically a requirement for small businesses who want to connect with their customers. (Small Business Trends, 2011)”. Billboards, yellow pages, and most recently newspapers are all signs of traditional forms of advertising that are no longer consider effective. Consumers are now choosing the internet as the primary resource for information. This now brings the challenge of advertising and budgets to a new focal point for small businesses.
Every business is concerned with advertising and marketing budgets. The greatest concern seems to be measuring results. Is digital advertising worth the time and money that was spent on it or will be spent? Will this form of advertising successfully reach my target audience? These are top concerns for Small Business Owners when considering an epic move into the world of internet marketing. “Internet advertising is an ever-growing industry that is always changing. It is cheaper and more cost effective now than traditional advertising is because of the difference in the way customers look for information now. (Muse The Agency, 2012).” According to Muse the Agency internet marketing is cost effective and the place to find the target audience.
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